Advertising is one of the most important factors that help the tourism industry to generate tourists from both the local and international marketplace. The tourism sector is responsible for promoting natural resources, culture, heritage, etc that help every visitor in experiencing the destination. Tourism advertising helps the visitor to get familiar with the place even before visiting it personally
We live in a media-driven world. Every organization today uses media to promote their business. For customers, in this case, tourists, go to places and plan their vacations that are more talked about. Just a general example of the importance advertising has in marketing; Adidas in the 1970s deducted its advertising cost on its sports shoes. All of a sudden noticed the dip in the business and later the brand had to recover from this.
Undoubtedly, advertising is important for any business. Similarly, in the travel business, it plays a key role to entice the customer (tourist). Technically, tourism is not a product. It is intangible so unlike products, industries can not sell it to their customers. So the industries sell the destination on the basis of the customer’s imagination skills.
Places For Which Tourism Industry Served As A Boon
India
The common impression of India in the west has been ambivalent in terms of poverty and hygiene. India has more violence than any other place according to them. But the truth is that Africa has the highest crime rates. With all this negativity, India’s tourism industry started promoting the richness India has like rich culture, historic sites, and tourist attractions calling it “Incredible India”. And today, India is one of the largest travel economies.
The Bahamas is considered to have high crime rates, so the tourism industry has diverted the audience's attention towards the blue waters and beaches. The marketing campaign said, “It’s better in Bahamas” showing the exciting, carefree side of the Bahamas which is also rich in culture. This strategy sells the imagination that people wish for a getaway from a stressful life.
In 1999, Malaysia started a campaign saying, “Malaysia, truly Asia” that was super successful and attracted 7.4 million tourists. But in recent years, the tourism industry is facing negative effects due to air and water pollution along with deforestation.
Tourism is a huge economic factor for Thailand. Tourism of Thailand used the slogan, “Amazing Thailand”. In 2015, this slogan was supplemented by “Discover Thainess”. In 2018, Thailand welcomed 22.6 million tourists. This number was 11% more than in the year 2017.
The world is full of beautiful places that should be visited and explored. But they are not because not many people know about these places. And why are people not too aware of them? Is it because it’s hard to reach those places or the places are not easily accessible in other ways or because they don’t have good tourism advertising? What do you think let us know in the comment section?
To book a trip to rural India visit www.unseenindiatour.com
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